Digital Sustainability Benchmark Tool

Domain

Ethical design

Stakeholder(s)

Luis Rodil-Fernández, Design Agency

My role

UX Designer, UI Designer

Project duration

8 weeks

Team (4)

Sebastian Jaime Moncada, Julie Reyes Villalta, Muskan Jain, Stefan van Brummelen

Purpose of benchmark tool

The benchmark tool is designed for design agencies or companies with a dedicated design team. It helps them understand and improve their digital sustainability impact at the project level through benchmarking.

Our definition of digital sustainability

Based on research and expert reviews, we defined a value set for the tool to assess projects according to five digital sustainability values.

Clean

Stewardship principles

Avoiding manipulative design

Product lifecycle

Operational digital efficiency

The benchmark tool itself has undergone sketching, digital designing, and extensive generative AI prompting. And yes, this immediately raises one of the ethical dilemmas we faced during the project: using AI to help agencies either use less AI or use AI more effectively.

Core component

Iterative prototyping and testing

Deliver

Outcome & impact

The Digital Sustainability Benchmark Tool has been released publicly after design reviews and a user test with a design agency in Amsterdam.

Design portfolio - Stefan van Brummelen